Think about a product you use regularly. Why do you use it? Why do you love it? What keeps you coming back?
When creating a product or service, you want your users and buyers to answer these questions with positive reactions. You hope they will get the full value of your offering and that they will have a positive experience as they use for their business. You want them to keep coming back for more.
We live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable!
Creating new products and services, however, takes a lot of thinking and hard work—especially in the technology space. Coming up with an initial idea is often the easiest part of the entire process. Forming the plan and doing the work just to get your offering ready to sell is where the big effort rests. How do you take a new product or service to market?
Does your organization use analytics in your decision making? How have analytics affected your product planning? Here’s an insightful infographic from Nalpeiron that brings an interesting perspective to the value of analytics for Product Management: Continue reading
Thanks to Dan for pointing me to this video about the fast pace of change. It takes about 5 minutes and will cause you to think differently about the world we live in. Hold on tight and pay attention!
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The Product Management Perspective: The world of product management is changing too. Just when you think you understand a market or a product or a buyer persona, you blink and it changes. Product managers need to be engaged in learning. Keep learning; be happy for the things you have learned; don’t beat yourself up for the things you don’t know.
Take to heart the advice of Eric Hoffer: “In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.”
Lead on Purpose 