Lead on Purpose

Promoting Leadership Principles in Product Management


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Patience – A Leadership Principle

During the last few weeks and months so much has changed for all of us. With the recent pandemic we’ve seen many things change that we heretofore took for granted, things we’d become so accustomed to were transformed within days. It’s left us wondering how long it will take to get back to normal or ask whether ‘normal’ will ever be the same. It’s been a trial of endurance to say the least.

My intention is not to cover recent global events, but instead to focus on how we react to what’s happening in our lives; to take a deeper look at ways we can survive hardships and come out stronger as a result.

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Changing the game with decisive action

You have created the vision for your products; you’ve built trust among your teams; you’re working hard to motivate team members to do great things; and you’re working to develop your teams with insight and direction. The final step in my 5 Factors methodology is to act decisively. As the product leader you need to get things moving; you own the success of your products.

How will acting decisively change the game for your products?

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Resilience in change

Change happens. Change is one of the inevitable aspects of business and life. Some find it difficult to deal with change, and their attitude toward it limits their growth. I believe the biggest inhibitor is their inability to see past the here-and-now and look to a brighter future.

Others embrace change and handle it constructively. They press forward with an eye to the future. They recognize that different aspects of their lives evolve over time, and embrace the change as it comes.

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Why you should make your bed

If you want to change your life, and maybe the world, you need to see things through different eyes. The simple things in life—things that we don’t always see right in front of us—make all the difference.

It may seem unreasonable to focus on the little things when there are so many big issues that demand your attention. This focus on the little things sets you up for success when it comes to tackling the big things.

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How leaders navigate change

We live in a fast-paced world. Things are changing around us at such a fast a rate it’s difficult to keep up. There are so many factors that come into play in the ever-changing world.

What is a leader’s role in navigating the changes? How can the leader deal with the ebbs and flows? What should you focus on to help your teams work more effectively?

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How to create successful Change Leadership

Guest post by Braden Kelley

Change efforts are an expedition, a sometimes perilous journey that must be collaborative. And in our ‘always-on’ society, where the pace of change has accelerated to a point where we as humans can barely cope, our old metaphors of burning platforms and melting icebergs are becoming irrelevant. Change is becoming a constant.

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How to deal with change effectively

Guest post by Matt Driscoll

ORtCPhoto courtesy of Shutter Stock

Change has long been considered vital for businesses, which need to keep adapting to the times or risk being left behind in their respective industries. While it’s easy to accept that change is necessary, though, it’s not easy to implement across an entire organisation without issues being raised or problems being encountered. One of the best ways of introducing changes to an organisation is to ensure that different teams, departments and stakeholders are ready to embrace the proposed changes. Continue reading


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How do leaders deal with change?

Change is one of the inevitable aspects of business, and life in general. Some people find it difficult to deal with change, and their attitude towards it limits their growth. Others embrace change and deal with it in positive ways.

Leaders have to deal with change personally and also help their people stay positive. Here are three simple, yet powerful ways leaders deal with change effectively:

Be flexible: Don’t get set in your ways. Know ahead of time that things are going to change, and when they do, embrace and move forward. If you’re rigid and inflexible, changes will still come and they will be painful.

Be accountable: When situations change, take charge. Take responsibility for what is happening and work to help others deal with the changes. Lead out in facing the moment and dealing with it head-on. Others will follow and they will appreciate you for your efforts.

Look to the future: Your attitude towards change will determine how it influences you. If you worry and fret about what is happening, it will have a negative affect. If you look for the positives in the situation, and move forward with confidence, everything that changes in your life will have a positive outcome, and your attitude will help others.

Years ago I had received a promotion to a new position—product manager—that I had been working on for more than a year. For the next nine months I worked eagerly to learn what I needed to do to succeed in the role, and I put those things into practice. My manager gave me high reviews and things were looking up. Then the unexpected happened…the company downsized and I was out of a job.

It was difficult at first, but I immediately set my sights on a young company that was starting to get a lot of attention in the industry. They had an opening for the position I wanted. I did my homework, got advice from mentors, researched the company, and prepared myself in every way I could imagine for the interviews. It took a while to get through the process (I later found out that more than 100 people had applied for the job), but I got the job. It was the perfect job for me at that point in my career. This change opened up new opportunities for me to grow as a leader. I never would have pursued it without the unexpected change.

When changes occur, don’t shy away or act like they didn’t happen. Face them head-on, look to the future, and make the best of the situation. Then look for ways to move forward and help others deal with them in a positive way.


The Product Management Perspective: Product managers deal with change in many ways. Changes in the market can be the most difficult to detect and deal with, and yet these are among the most important for product success. Set aside time to do market research to make sure you know what’s going on in the market your product serves. Set aside time for customer visits, learn what’s important to them and make sensible decisions based on what you find.


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How do leaders make lasting change?

One of the great leaders and thinkers of our time is Clayton Christensen, ”a down-to-earth” alum of BYU, Oxford and Harvard. His book The Innovators Dilemma has impacted the business world perhaps more than any other book in recent history. He has expanded his research and applied his theories to other industries like health care, higher education and even governments and tax systems.

I found two recent articles about Clayton Christensen that have increased my understanding about leadership: The first is published in the BYU Magazine’s Spring 2013 edition. (As a BYU alum I get the magazine in the mail; it will be available online in a few months.) The second article is an interview in Wired magazine. In this interview author Jeff Howe asks Christensen questions about his career and sheds thought-provoking light on how he became so important to the business world.

So how do leaders make lasting change? According to Christensen, you keep nimble and respond to up-and-coming innovations at the bottom of the market. You make a concerted effort to not let your company become vulnerable to what Christensen coined as disruptive innovation.

What’s even more important to Christensen is the application of his theories to individual lives; making lasting change in your personal life. He recently wrote the book How Will You Measure Your Life in response to his experiences with former classmates and students. Rather than attempting to explain it I will point you to a TED video where Clayton describes it himself.

If you really want to make lasting change in your life, understand these principles. In the end, says Christensen: “God will measure my life by the individual people that I have blessed.” That’s how you make lasting change.


The Product Management Perspective: Product managers operate in a very interesting position (in light of Clayton Christensen’s theories): they need to innovate and keep their products viable. However, the very things they do to innovate lead to The Innovator’s Dilemma if not watched and guarded closely. Take a careful look at Christensen’s writings and talks, and look for ways to apply them in your role as product manager.