“Fear of failure keeps more people stuck in the safety of the status quo than anything else.” Who are the people in your network that can help you break out of the status quo, land your dream job and live the life you love? In his new book THE POWER OF WHO!: You Already Know Everyone You Need To Know, author Bob Beaudine helps you answer this question. Bob Beaudine is recognized as the top sports/entertainment search executive in the U.S. with significant experience helping people to secure their “dream job.” In The Power of Who he helps you identify who the right people are and what you need to do to succeed.

You already know the people you need who can help you achieve whatever it is you are striving to achieve. Bob calls these your “Who” friends, people who can help you achieve your goals much more quickly than you could ever do it on your own. The problem most people have is they focus on the “what” (what they want to achieve) and not the “Who” (who could help, who could open doors). The people in your “Who” network are the most important because they help you:

• Find your purpose
• Define your objectives
• Reach for your dream
• Fulfill your ambitions
• Achieve your goals.

Discovering your “What” in life is the next step. What do you want to do? Answering this question and pursuing it through help from your “Who” network will lead you to accomplish more than you ever dreamed. Are you struggling to define the “What” in your life? Most people never get what they want for three reasons:

• They don’t ask
• When they do ask, they ask the wrong people
• When they ask the right people they ask too vaguely.

Without action, all great ideas are useless. The people who act on their ideas are in the minority. Successful people — those who act on their ideas — share five important traits:

• They start
• They are not discouraged by obstacles
• They turn mistakes and so-called failures into stunning success
• They maintain self-discipline
• They stick to it

The power that comes from tapping into your known network is all you need to achieve your dreams. To continually build on your successes you need to help others achieve their dreams. The great motivational speaker Zig Ziglar once said: “You can have everything in life you want if you will just help others get what they want.” I highly recommend The Power of Who to help you identify the people (“Who”) and things (“What”) that will help you achieve great success.

—
The Product Management Perspective: As a product manager you are responsible for leading the team to create products your market will buy. “The smart people know that the best products aren’t sold; they are bought.” Tap in to The Power of Who to make sure you are creating products people want to buy.