Disruptive and incremental innovations: How to ascend the ladders and avoid the snakes
Guest post by Gaia Grant and Andrew Grant
Current realities are harsh. Whereas once it was enough to bring out slow incremental improvements, to give time to trial new products, services and ideas and test the market, innovations now need to be rapid and radical. And the competition is fierce.
In our world of work and business, competition is a real thing. Too often, however, we miss the real competitor. We overlook the root of what our products are really competing against. As Peter Drucker famously said: “The customer rarely buys what the company thinks it is selling him.”
Why do we miss the mark when it comes to competing in products and services? Why do the majority of innovations fall short of their desired objectives? Are you competing against luck?
Lead on Purpose 