Amazon, Intuit, Airbnb, Disney, FedEx and Uber…what do these companies have in common? They know their customers. They don’t just know about their customers, they know why their customers ‘hire’ them and their products to do specific jobs.

All of these companies are learning organizations. At their core is a deep desire to know why people and companies spend their money to purchase their products and services.  They know the importance of constant learning, they know what they are competing against.

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