Lead on Purpose

Promoting Leadership Principles in Product Management

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Personal branding

I’m out camping in the mountains this week, far away from the connected world, so I “pre-loaded” my blogging gun with a link to a great post.

Today’s link comes from David Meerman Scott at Web Ink Now. David writes about Steve Cohen who positions himself as the “Millionaire’s Magician.” With his new positioning, Steve was able to raise his private fees by 2,000%. Amazing! David does a great job of describing Steve’s path to success in a way you can relate to and through which you can see yourself achieving success in your niche. Read David’s post Positioning magic at the top end of the market. The video about Steve is also well worth watching.