Lead on Purpose

Promoting Leadership Principles in Product Management

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Forward progress

A key axiom for today’s leaders is that forward progress comes through hard work and persistence. This applies not only to your progress as a leader, but also to the progress of the people you lead. The ups and downs of daily interaction can inspire or drain, depending on your attitude and perseverance. To make progress you have to look at each situation and determine what you can do improve to your success given the circumstances. As Tom Peters says so frankly, “Only those who constantly retool themselves stand a chance of staying employed in the years ahead.”

You need to look at your situation and determine whether you are progressing in the direction you want to go. If not, make the changes necessary and start moving in the right direction. The following quote by Frederick Williams provides additional insight: “Progress always involves risks. You can’t steal second base and keep your foot on first.” Don’t be afraid to take calculated risks that will help you move forward in the direction you want to go.

The Product Management Perspective: As a product manager you need to focus on your products’ direction and success; you need to collect the right market input and turn it into great products. At the same time you also need to focus on your career and your personal progress. With the right attitude you can do both at the same time.

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Market Sensing survey

How well do you know the markets your products serve? What methods do you employ to gather market inputs? Does your market sensing process measure up?

Market Sensing is the process of gaining a profound understanding of the market by capturing market input such as enhancement requests, win/loss reports, analyst reports, market research, competitive analysis, etc.

You are invited to take a survey that asks key questions regarding effective market sensing. The results of the survey will be shared at a webinar scheduled for January 14th where you will have the opportunity to learn more about effective market sensing.

The Product Management Perspective: Capturing market input effectively is one of the most important roles for which product managers are responsible. The survey provides an opportunity to give your feedback this important topic. It will take you less than five minutes and the composite results will provide useful information for the product management community.